PROJECT SUMMARY
During the 2024 Olympic Games in Paris, the city's sporting venues were taken over for the games and the teams. Particularly affected were neighbourhoods that were historically economically disadvantaged. Jordan stepped in to create opportunities and events for the locals in the wake of the community's lost public space.
ROLE
Executive Producer
FORMAT
Web app / event
YEAR
2024
HERO IMAGES & FILMS
Replace with the project’s leading film or image
JOURNAL & LEARNINGS
This project had a lot of moving pieces, the app, which monks was tapped for, had two roles to play- first as a tool for the people of Paris to be informed, apply and sign up for events as well as for the people outside of Paris to feel part of the happenings. The app included highlights from mini basketball tournaments, street fashion, workshops embedding Jordan as part of the cultural fabric.
PRODUCTION NOTE
Ensure expectations are truly set with the client, specifically on how much engagement is required after delivery. The world doesn't always dream in CMS with design is super bespoke.
GALLERY
Wide capture / replace image
Detail / replace image
Process / replace image
TEAM & CREDITS
AGENCY
.monks
CLIENT
Nike Jordan
PRODUCTION PARTNERS
YARD
PRODUCTION SCOPE
Web app sitting within the Nike App environment, content production, outdoor and other print